Top 5 Social Apps in Italy Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top 5 social apps in Italy, based on unified platform data, showed varied performance trends in weekly downloads, revenue, and active users. The apps under review include TikTok, Facebook, Instagram, X, and Likee - Short Video Community. Below is a detailed look at their performance.

TikTok experienced a steady increase in weekly revenue, peaking at around $337K in mid-February before declining to approximately $254K by the end of March. Weekly downloads saw a general downward trend, starting at 166K in late December and reducing to roughly 101K by the end of the quarter. However, weekly active users consistently grew, reaching about 16.4M in the last week of March.

Facebook maintained a relatively stable weekly revenue, averaging around $22K to $25K throughout the quarter. Weekly downloads fluctuated slightly but remained mostly stable, averaging around 68K to 88K. The app saw a consistent number of weekly active users, hovering around 25M to 26M.

Instagram showed a downward trend in weekly revenue, starting at $555 in late December and dropping to $288 by the end of March. Weekly downloads varied, with a peak of approximately 111K at the start of the quarter and around 76K by the end. The number of weekly active users increased steadily, reaching about 18.9M by the end of March.

X saw minor fluctuations in weekly revenue, ending the quarter at around $128. Weekly downloads showed variability, peaking at about 55.6K in late February and ending at roughly 36.2K. Weekly active users remained stable throughout the quarter, averaging around 3.2M.

Likee - Short Video Community exhibited a slight increase in weekly revenue, peaking at around $3.5K in late February before settling at approximately $2.5K by the end of March. Weekly downloads remained relatively stable, averaging around 9K to 11K. The app's weekly active users saw a slight decline, ending the quarter at around 208K.

These insights come from Sensor Tower, which provides more detailed analytics and trends for these applications.